Content strategy and content marketing are deeply interwoven practices, but they don’t necessarily go together for every business.
Inbound content marketing attracts new people to your site by using strategies like Search Engine Optimization (SEO), social media, and blogs. Once visitors find your site organically, they can be converted using forms, downloads, and clear calls to action. But the relationship doesn’t end there. Once converted, it’s important to maintain the connection through communication and sharing valuable content.
Outbound content marketing uses content as a marketing tool. For example, Twitter campaigns can expand the reach of blog posts and attract new readers. Services like Outbrain and Taboola can further extend the reach of high quality content.
The key to successful content marketing is high quality content. Good content will attract new customers and keep them loyal over time. People want to be rewarded for their time, and content is the currency of the internet.